PRMeetsMarketing Weekly Articles: December 6

Here is this week’s of interesting articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed:  

 Online Video Kill the TV Star –Blip.TV interviews Vivian Schiller, general manager of the NYTimes.com about the differences between online and TV video. To paraphrase that iconic song, “will online video kill the TV star?” 

 Or Did ROI Kill Marketing? – Paul Dunay of Buzz Marketing for Tech makes a good point about ROI. His point is, if everything is measured against an ROI, then there are probably some campaigns/initiatives that wouldn’t be done because it wasn’t measurable. 

 Does the Long Tail Work for PR? – Now Is Gone does a great job at highlighting the Long Tail for PR.  I’m in the middle of reading the book so this posting will help me to position PR/marketing as I read through the book. Also included as part of my 2008 trends piece.  

 WPP Lands a Big Whale – Dell selected WPP to create an integrated marketing agency that will serve Dell’s business over the next three years.  It’ll be interesting to see how WPP organizes this new entity before March 2008. Will key individuals throughout the WPP group be hand picked to lead the charge? Will smaller (less profitable?) agencies be merged together to create this new agency with instant staff? Or will WPP create an entirely new entity and poach talent from the competition? Only time will tell. 

 Social Media Reaches Into Your Lives – I’ve started reading the Lonely Marketer, which provides ideas for small business marketers. In this post, he writes about how social media can be used to find target customers, thereby increasing touchpoints for increased engagement/participation.  

 Video’s Political Influence? – Granite Slate posted an article about how KD Paine & Partners is measuring the impact of online videos on a candidate’s influence and surge in the media. This is an interesting concept and would love to see how accurate this is as the caucuses approach. I could envision this having a larger impact on younger people who normally may not go to the polls to take action and participate. And isn’t that what it’s all about in the end?? 

 Bribes Aren’t Conversation Starters – Mike Volpe of Small Business Hub highlights how Vocus tried to follow up on a “sales lead” from a white paper download. Love the cookie idea, but no connection to the value that Vocus provides to Mike’s company. As Mike pointed out, you need to start a conversation with the person which can be started via phone follow up or email with links to valuable information. Provide value, not tchokes. 

 Note to NYT – Keep up with the times… – Read Kate Swisher’s post on BoomTown about a recent speech by Bill Keller of the New York Times. Keller bashes on bloggers and the quality of reporting. Does this mean I should stop reading the Bits blog? The issue isn’t about quality of reporting but how blogging augments the information flow out there. You can’t tell me that all “traditional” media have excellent standards. Keep up with the times Mr. Keller. 

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