PR Meets Marketing Weekly Article: April 24, 2022

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If you feel that you have an article that would fit in the weekly articles, leave a comment and I’ll check it our for the following week’s digest. Enjoy.

 

E-Mail Marketing – According to eMarketer, don’t underestimate email. Relevancy to your audience is key to the success of email marketing promotions and offers.

 

Delicious Measurement – Courtesy of measurement maven, KD Paine, I found this article about how delicious can be used for measuring PR. I do use delicious to track my personal blog postings and company information. This posting reminds me I should look into them more closely.

 

Persistence Counts – Mr. Tom Pick underscores the importance of persistence when pitching bloggers. Great tips for getting through to key bloggers and getting their attention. Note to self – add to page about pitching bloggers.

 

ROI of Online Press Releases – Larissa Fair of The Buzz Bin provided a summary of a survey regarding the ROI of online press releases. I have to agree with Larissa, I’m little surprised that the main goal of the release was to reach media. Frankly, press releases should be to reach your target audiences – media find out about your stuff when you contact them =)

 

What’s the Trend? – TechCrunch has a useful post about apps to help find trends in Facebook walls and Twitter. This is useful for getting a sense of what people are writing about and tracking it. Wonder when someone will combine Google with these other apps for one big trending application?

 

Customer Approved – Golden Practices provides some useful tips on how to get those tricky customer testimonials. What I usually do is offer to draft a quote for customers, but it’s based on what they’ve told me over the phone. I like some of the approach and will file this away for my next customer call.