My Top 5 Blogging Outreach Mistakes
FollowThe posts that I learn the most from are by those who are willing to show their mistakes and what they’ve learned. This not only humanizes them but also makes us feel just a little bit less stupid!
While there are a lot of posts about how to pitch a blogger, I thought it would be an interesting twist to list the top five mistakes I’ve made a la Letterman style:
My Top 5 Pitching Blogger Mistakes
Number 5: Oops – I thought that was MISS Blogger, not MISTER Blogger
Number 4: Spellcheck is a wonderful technology…when you USE it
Number 3: I’m not stalking you honestly. Could you just puhleeze respond to me?
Number 2: Sorry – didn’t realize you just wrote about this… yesterday!
And the number 1 mistake that I’ve made pitching a blogger:
Who cares about YOUR interests, it’s all about ME
What mistakes have you made? Bonus points for your Letterman style list!
But if you’re interested in more information about how to pitch, check out my page about pitching bloggers and 8 Practical Tips for PR and Blogging Outreach.
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All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post.
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About
Cece Salomon-Lee is director of product marketing for Lanyon Solutions, Inc. and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.
This blog contains Cece's personal opinions and are not representative of her company's.
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[…] quite a lot said on bad blogger pitches and they still happen. Here’s a nice list of the biggest 5 mistakes ever made when approaching a blogger, from the other side of the email – PR Meets Marketing. I’m guilty for more than half, not […]
Great list, and I agree – admitting to mistakes offers far more respect and kudos than thinking you’re always right.
I, like you and everyone else (who’s honest, anyway!) have made my fair share of mistakes along the way, but I think my best/worst (delete where applicable) was using an incorrectly spelled URL on a news release.
Let’s just say the new site was a bit “adult” in approach…
Moral of the story? Check, check, and check again!