5 Must Top Skills for Today’s Marketing Professional
I originally started my career in public relations before moving into the marketing function. Throughout the years, there are several
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New Gig and What’s in Store for the Future
In November 2011, I decided to leave my consulting business to join Active Network as director of marketing for
Read moreTen Tips for Virtual Press Conferences
On my other blog, The Virtual Buzz, I wrote a blog post regarding 10 Tips for a Successful Virtual Press
Read moreFive Tips for Launching a Memorable Start-Up Company
So you’re launching your company in a few weeks. You’re focused on getting the product to work. If you’re one
Read moreSocial Media for Health Care Professionals
Social media has become increasingly popular for business-to-business and business-to-consumer marketing. I recently did some research on social media by
Read moreThree Tips for Crisis Management in a Social Media World
When I first started in public relations, one of the main issues we faced was the rise of corporate websites
Read moreGet to Know Your Reporter Better – Three Tips
Media databases, such as Vocus and Cision, are great resources for finding reporters and bloggers who cover specific industries and
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