PRMM Interview #19: Scott Albro of Focus

Last month, I had an opportunity to speak with Scott Albro, Founder and CEO of Focus (note: I am listed as an expert on the Focus network). I previously wrote about the company here and was interested in learning more about the company.

Here is a quick overview of our discussion:

1:10: Where is this space heading and trends? Albro highlights his thoughts on the knowledge marketplace and how human participation will help create and distribute knowledge.

2:50: How does Focus maintain the level of engagement, quality and experience for members? Albro discusses how Focus incorporates human capital for quality control while incorporating up and down voting features.

4:35: Where is Focus headed in 12 months? 5 years? Focus is looking to disrupt the industry on business expertise. With more than 30 million businesses in the US alone, the company is seeking to help these businesses make better business decisions and to open up the world of business expertise.

7:35: How does PR and marketing fit in to the success of Focus and his advice as a CEO? Albro provides an interesting appraoch to PR and marketing with three lessons: focus on product development before marketing; build a community to be your advocate; and focus efforts on a few, high-quality campaigns

PRMM Interview #18: Heidi Cohen of Actionable Marketing

Heidi Cohen, president of Riverside Marketing Strategies, has 20+ years experience in direct and digital marketing across diverse product categories encompassing soft goods (such as clothes and uniforms), highly regulated financials services, entertainment-related products, and craft-oriented offerings. Her blog provides marketing related insights grounded in digital and direct marketing. In this installment, Heidi answered some questions via email. You can follow Heidi on Twitter @HeidiCohen. Continue reading »

PRMM Interview Episode #17: Donna Sanford and Content Marketing

In this episode of PRMM Interview (http://www.prmeetsmarketing.com), Donna Sanford, president of Sanford Project Partners, discusses how marketers can leverage content more strategically. Topics we discussed include: content for marketing, tips for marketers, rising above the marketing noise and content curation.

PRMM Interview #16: Chris Abraham on PR and Social Media

I met Chris Abraham, President of Abraham Harrison, while he was in a San Francisco late last year. While we were unable to record an interview at the time, I sent Chris some questions via email. Here are Chris’ video responses, as he shares his thoughts about his company, why they don’t consider themselves a PR agency, and what he would like to see in 2011.

Briefly, Chris is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management. He can be reached on Twitter @chrisabraham.

If you are interested in submitting suggestions for future blog posts or would like to be a guest blogger, please contact me.

PRMM Interview Episode #15: Steve Gershik, Innovative Marketer

I recently caught up with Steve Gershik, author of the Innovative Marketer blog and producer of the upcoming DemandCon conference (May 18-19, 2011, San Francisco, CA). Steve shared his thoughts on the future of marketing automation and what we can expect from DemandCon, which will help marketers and sales professional realize revenue rapidly.

PRMM Interview: Dennis Shiao on Lead Generation via Virtual Events

In this installment of PRMM Interview, I spoke with Dennis Shiao, author of the It’s All Virtual blog and “Generate Sales Leads With Virtual Events.” This video highlights the motivation behind writing his book, top tips for generating leads via virtual events, and a special offer for his book.

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PRMM Interviews from #VES11 with Altus and Social27

Here are two videos that I took while I was at the Virtual Edge Summit 2011.  Again, while I provided PR/marketing/social media services to the summit, the below represents my personal opinions and not those of the Virtual Edge Summit.

View more interviews on YouTube