PRMM Interview 21 with Scott Lum on content and social media marketing
This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. We chatted
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Understanding the Buyers Journey
Image Credit: Joe the Goat Farmer via flickr In marketing, and product marketing specifically, the main goal is to understand
Read moreTop 5 Marketing Skills
Photo credit: by Will Lion via flickr: http://bit.ly/23RCVAD One post that continues to get views is from 2012 about about the top
Read moreMy top 5 don’ts of LinkedIn
When used well, LinkedIn is a powerful business networking community and tool. I personally am more apt to accept a LinkedIn
Read moreThe Four Stages of Social Media
Over the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to
Read more5 Must Top Skills for Today’s Marketing Professional
I originally started my career in public relations before moving into the marketing function. Throughout the years, there are several
Read moreSelling Social Media to Your Organization
In the PR Group on LinkedIn (must be a member to view the discussion), some asked, “How do you justify
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