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Demo@15 by Rob Lee via Flickr

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Marketing Product Marketing

Top Three Common Product Demo Mistakes

August 23, 2022 Cece Demo, marketing, product demos, product marketing

Over the years, I’ve mapped innumerable number of product demos for trade shows, events, webinars and more, working with sales,

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Stand Out From the Crowd by Steven Depolo via Flickr

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Marketing Product Marketing

7 Tips for Competitive Analysis

March 28, 2022March 27, 2022 Cece competitive analysis, competitive intelligence, Glassdoor, Google patent search, marketing, product marketing

Image credit: by Steven Depolo via flickr. As marketers, part of our role is maintaining insights on key competitors and

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Content Marketing Marketing Product Marketing Social media

Understanding the Buyers Journey

February 22, 2022February 28, 2022 Cece buyer journey, buying cycle, content marketing, ebook, LinkedIn, marketing, marketing strategy, product marketing

Image Credit: Joe the Goat Farmer via flickr In marketing, and product marketing specifically, the main goal is to understand

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Marketing Product Marketing

Top 3 Similarities and Differences Between Product Marketing and General Marketing

August 22, 2022September 29, 2022 Cece competitive intelligence, marketing, messaging, persona, positioning, product marketing, research, surveys

Earlier this year, I shifted from general marketing into product marketing. Since the move, I’ve found myself explaining the differences

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About

Cece Salomon-Lee is director of product marketing for Lanyon Solutions, Inc. and author of PR Meets Marketing, which highlights her thoughts on how to attract and delight customers through content, video and social media marketing. The blog has been ranked on several prominent PR lists.

Learn more about Cece.

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