PRMM Interview #23: Michael Shapiro on pitching media
I had the pleasure to sit down with Michael Shapiro, Senior Editor of Meetings and Conventions magazine. A trade journalist
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Presentation 101: The Brilliance of Speaking Simply
The last two weeks has been a master class on how to present brilliantly or poorly as that may
Read more5 Must Top Skills for Today’s Marketing Professional
I originally started my career in public relations before moving into the marketing function. Throughout the years, there are several
Read moreTen Tips for Virtual Press Conferences
On my other blog, The Virtual Buzz, I wrote a blog post regarding 10 Tips for a Successful Virtual Press
Read moreSelling Social Media to Your Organization
In the PR Group on LinkedIn (must be a member to view the discussion), some asked, “How do you justify
Read moreFive Tips for Launching a Memorable Start-Up Company
So you’re launching your company in a few weeks. You’re focused on getting the product to work. If you’re one
Read moreSocial Media for Health Care Professionals
Social media has become increasingly popular for business-to-business and business-to-consumer marketing. I recently did some research on social media by
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