Sincerity: Tom Pick’s Response

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Tom Pick of WebMarketCentral contributes his thoughts about the role of sincerity in social media:

 “The secret of acting is sincerity. If you can fake that, you’ve got it made.”  —  George Burns  

 Okay, seriously, sincerity is critical. I think you’re aware of some recent examples where people tried to blog pretending they were someone they were not – and got busted for it. I make it very clear who I am and where I’m coming from, and that I don’t take money for blogging. So if I write that I think something is cool, I really think that. Sincerity and authenticity go hand-in-hand, and transparency is what helps readers verify those

characteristics.