buying cycle

Understanding the Buyers Journey

February 22, 2022February 28, 2022 Cece Salomon-Lee 0 Comment buyer journey, buying cycle, content marketing, ebook, LinkedIn, marketing, marketing strategy, product marketing

Image Credit: Joe the Goat Farmer via flickr In marketing, and product marketing specifically, the main goal is to understand

Content Marketing Marketing

The Content Quest – 20 Questions for Content Marketing

January 17, 2023January 23, 2023 Cece Salomon-Lee 0 Comment b2b buyer, buying cycle, CEB Leadership Council, content marketer, content marketing, Greg Verdino, marketing

The top 20 questions for content marketers to consider because who will ultimately discover your company and products relies on how and where your content is distributed online.

About

Cece Salomon-Lee is director of product marketing for Lanyon Solutions, Inc. and author of PR Meets Marketing, which highlights her thoughts on how to attract and delight customers through content, video and social media marketing. The blog has been ranked on several prominent PR lists.

Learn more about Cece.