Content Marketing Marketing Product Marketing Social media

Understanding the Buyers Journey

February 22, 2022February 28, 2022 Cece Salomon-Lee 0 Comment buyer journey, buying cycle, content marketing, ebook, LinkedIn, marketing, marketing strategy, product marketing

Image Credit: Joe the Goat Farmer via flickr In marketing, and product marketing specifically, the main goal is to understand

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Marketing pr Public Relations

Get to Know Your Reporter Better – Three Tips

July 14, 2022July 13, 2022 Cece Salomon-Lee 0 Comment Cece Salomon-Lee, Cision, LinkedIn, media, media outreach, pr, Public Relations, Social media, Vocus

Media databases, such as Vocus and Cision, are great resources for finding reporters and bloggers who cover specific industries and

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pr Public Relations

Top Five Tips for Breaking into Public Relations

June 6, 2022May 28, 2022 Cece Salomon-Lee 7 Comments career, job, LinkedIn, online profile, pr, PR jobs, PRSA, Public Relations, tips

I recently met with a young woman who was seeking advice on how to break into the public relations field.

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Social media Virtual Meetings/Events

Virtual Event Vendor Checklist: Integration with Social Media

February 28, 2022March 23, 2022 Cece Salomon-Lee 14 Comments API, Axel Shultze, Dennis Shiao, Facebook, Francis Bacon, InXpo, Joerg Rathenberg, LinkedIn, registration, social conversation, social integration, Social Media Academy, Twitter, Unisfair, Virtual Events & Meetings Blogs, virtual events platforms, virtual platform

There has been an interesting discussion on Focus regarding the role of social integration within the virtual platforms. As social

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Conference Marketing pr Social media Virtual Meetings/Events

Virtual Edge Institute – An Inside Look at Event PR and Marketing

January 6, 2023January 6, 2023 Cece Salomon-Lee 4 Comments audience acquisition, blogger relations, event marketing, Facebook, LinkedIn, pr, Public Relations, Social media, Twitter, Virtual Edge Summit, Virtual Event

From January 12-13, 2011, hundreds of people will gather in Las Vegas and online to attend the Virtual Edge Summit

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Conference Marketing PRMM Interview Social media

PRMM Interview #9: Bob Etheridge Grows Conference via LinkedIn

November 12, 2022February 14, 2022 Cece Salomon-Lee 2 Comments audience acquisition, Bob Etheridge, conference, event marketing, LinkedIn, LinkedIn Group, marketing, Network Sunday, PRMM Interview, Social media

I belong to several groups in LinkedIn and came across a case study regarding the use of social media to

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