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Demo@15 by Rob Lee via Flickr

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Marketing Product Marketing

Top Three Common Product Demo Mistakes

August 23, 2022 Cece Demo, marketing, product demos, product marketing

Over the years, I’ve mapped innumerable number of product demos for trade shows, events, webinars and more, working with sales,

Content Marketing Marketing PRMM Interview

PRMM Interview 20 with Tom Pick on Digital Marketing

April 4, 2022May 5, 2022 Cece b2b marketing, buyer persona, Cece Salomon-Lee, content marketing, digital marketing, marketing, PR Meets Marketing, PRMM Interview, Tom Pick, trends in digital marketing

This week, I had the opportunity to interview digital marketing expert Tom Pick for PRMM Interview #20. We chatted about

Stand Out From the Crowd by Steven Depolo via Flickr

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Marketing Product Marketing

7 Tips for Competitive Analysis

March 28, 2022March 27, 2022 Cece competitive analysis, competitive intelligence, Glassdoor, Google patent search, marketing, product marketing

Image credit: by Steven Depolo via flickr. As marketers, part of our role is maintaining insights on key competitors and

Content Marketing Marketing Product Marketing Social media

Understanding the Buyers Journey

February 22, 2022February 28, 2022 Cece buyer journey, buying cycle, content marketing, ebook, LinkedIn, marketing, marketing strategy, product marketing

Image Credit: Joe the Goat Farmer via flickr In marketing, and product marketing specifically, the main goal is to understand

Silvia Pellegrini of eventsuncovered

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Marketing PRMM Interview Video Marketing

PRMM Interview: Silvia Pellegrini

February 15, 2022August 23, 2022 Cece events, Events Uncovered TV, marketing, PRMM Interview, Silvia Pellegrini, video marketing

My last PRMM interview was back in 2011! I’m restarting my interview series to bring insights and best practices from

Content Marketing Marketing

The Content Quest – 20 Questions for Content Marketing

January 17, 2023January 23, 2023 Cece b2b buyer, buying cycle, CEB Leadership Council, content marketer, content marketing, Greg Verdino, marketing

The top 20 questions for content marketers to consider because who will ultimately discover your company and products relies on how and where your content is distributed online.

Content Marketing Marketing Video Marketing

5 Easy Ways to Get Started with Video Marketing

October 26, 2022October 25, 2022 Cece Bethany Fagan, content marketing, iq media, Jolene Jang, marketing, Scott Lum, video marketing

In my previous post highlighting recent video stats, I noticed three key challenges marketers are having with video: allocating enough

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