Feb 13, 2022

What Mistakes Have I Made

Recent Stats for Free eBook Post

I’m taking inspiration from Mack Collier who recently wrote about the the social media mistakes he made. With no further ado, here are the mistakes I’ve made:

1) I use WordPress.com because it was free and easy to start a blog. I wished I had went through the effort to buy my own domain name and host it. This way, I could’ve incorporated Google Analytics or Quantcast to better track and analyze the traffic on my blog. As it is now, I am reliant on the stats that WordPress provides with their free version. Why is this a drawback? I unfortunately don’t know how many people recently downloaded my free eBook on Using Social Media. I can only assume that every person who visited the page also downloaded the book (see image). While I can get a domain name and keep the blog at WordPress.com, I don’t want to break any of the incoming links and build up everything again.

2) I’m not an early adopter and prefer to see how others use the different tools first. I only recently adopted Twitter – I believe in mid-2008 – and started using TweetDeck or Twhirl over the past few months to manage who I follow. I haven’t posted many visual, audio or video items online, such as Twitpic, YouTube, Flickr, etc. With Twitter driving a significant portion of traffic to my blog, I know that this next level of activity can also contribute to my blog traffic.

3) I tried to write posts that I thought other people would be interested in versus writing what interested me. I had this epiphany in September 2008 when I wrote about my blogging motivation and promise to everyone to write what was of value to me, motivated me and thereby contribute to the larger community. Since then, I have seen an increase in comments on the blog, RSS subscribers and daily traffic to the side. And I’ve found it much easier to post more often.

4) I didn’t customize my blog until recently. I’m only starting to update my blog look and feel, cleaning up my sidebar and blog roll and adding a logo to my header (still incomplete though). It’s important to continually update this information to maintain freshness.

5) Balancing my participation on the different social networks. I think I can get carried away by focusing on one outlet versus balancing how I participate on Twitter, LinkedIn, Facebook etc. For example, I have a FriendFeed account and belong to Gooruze, but I have to really pay more attention to these two communities.

So thanks to Mack for making me think about my mistakes to date. Frankly, it’s by knowing one’s mistakes can you truly learn and grow, don’t you agree?



All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post.


  • @mack – that is so true. Maybe I should say, I’m being smart by waiting for others to figure out the technology before I use it =)

    @matt thanks for the valentine wishes. I hope you were able to spend it with a special someone!

    @swcellura so true. It’s all about learning in the end.

  • Are they mistakes or just part of the learning process? I think you have a 50/50 list here versus 100% mistakes. :)

  • It’s so refreshing to see you and Mack share these mistakes with everyon. I have to say, I feel like the mistakes you’re making are only “mistakes” because social media is changing so rapidly. My mistakes on the other hand are far worse:). Starting with – I started blogging back in 2006. Did it for 4 months regularly & then stopped cold turkey. The worst part is I had several followers but I just gave up. Mine was a BIG mistake…I believe yours are part of the ever changing medium that we are all playing in. Thanks so much for sharing with us, Cece! Happy Valentine’s Day!

  • Great list Cece! Funny how we always list adopting a social tool ‘too late’ as being a mistake. Thanks for sharing your list!

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Cece Salomon-LeeCece Salomon-Lee is director of product marketing for Lanyon Solutions, Inc. and author of PR Meets Marketing, which explores the intersection of public relations, marketing, and social media.

This blog contains Cece's personal opinions and are not representative of her company's.

Learn more about Cece.

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