Where does video fit in your marketing mix?
Over the past few years we’ve seen the value of content marketing. Incorporating videos as part of your strategy is
Read moreLessons in Customer Engagement by Laz-Z-Boy and Build-A-Bear
Over the past two weeks, I’ve been awed as a consumer by how two stores have focused on the customer
Read moreTop 3 Similarities and Differences Between Product Marketing and General Marketing
Earlier this year, I shifted from general marketing into product marketing. Since the move, I’ve found myself explaining the differences
Read moreThe 5 W’s of Content Marketing
According to a study by MarketingProfs and the Content Marketing Institute, nearly 93% of marketers use content marketing today. I
Read moreA Marketing Professional’s Letter to Telemarketers
Dear Telemarketers, I understand your job is difficult. You have to make dozens if not hundreds of calls every day.
Read moreThe Impact of Boston
This past week has transfixed the entire country. From the bombings at the Boston Marathon to the unbelievable climax in
Read morePresentation 101: The Brilliance of Speaking Simply
The last two weeks has been a master class on how to present brilliantly or poorly as that may
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