Top 3 Similarities and Differences Between Product Marketing and General Marketing
Earlier this year, I shifted from general marketing into product marketing. Since the move, I’ve found myself explaining the differences
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The 5 W’s of Content Marketing
According to a study by MarketingProfs and the Content Marketing Institute, nearly 93% of marketers use content marketing today. I
Read moreA Marketing Professional’s Letter to Telemarketers
Dear Telemarketers, I understand your job is difficult. You have to make dozens if not hundreds of calls every day.
Read morePresentation 101: The Brilliance of Speaking Simply
The last two weeks has been a master class on how to present brilliantly or poorly as that may
Read moreMy top 5 don’ts of LinkedIn
When used well, LinkedIn is a powerful business networking community and tool. I personally am more apt to accept a LinkedIn
Read moreThe Four Stages of Social Media
Over the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to
Read morePRMM Interview #19: Scott Albro of Focus
Last month, I had an opportunity to speak with Scott Albro, Founder and CEO of Focus (note: I am listed as
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